How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 03.07.2025 03:19
Perception
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Processes
How do you handle your mother-in-law after you heard her talking badly about you in the next room?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Why do SpaceX rockets keep exploding? - The Verge
Good marketing is doing this well.
Product
Place
Sloths The Size of Elephants Roamed America, Before Abruptly Vanishing - ScienceAlert
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Price
People